Visual Identity Guidelines

Temporary Councils

Logo

Temporary Council Logo Structure

Council Name

  • The council’s name is set in both Arabic and English.
  • The Arabic name is set on the first line; English is on the second.
  • The line spacing between the two lines is equal to one U character (in Cronos Pro).
  • The width of the coouncil’s name in Arabic is equal to that in English; use kashidas as necessary.

Fonts

  • The committee’s name in Arabic is set in the GE Alma typeface.
  • The committee’s name in English is set in the Cronos Pro typeface in all caps.

Colour

  • The wordmark is set in gold for both languages. Learn more about colours here.

Keep in mind...

All temporary federal council logos must first be approved by the UAE Government Media Office: gov.brand@gmo.gov.ae

Pairing With the Federal Emblem

Temporary Councils establish their association with the UAE government by pairing their logos with the federal emblem.

  • The Falcon: Watchful, prepared and firmly grounded, the falcon embodies our strength and unity in the present, our pride in our past, and our agility to soar high into the future.
  • The Seven Stars: The seven stars represent the seven Emirates, united around the UAE flag and linked together as one by an unbreakable ring.
  • Calligraphy: The “United Arab Emirates” is etched on a red banner, weaving together the richness of our heritage and the elegance of our progress.

Keep in mind...

The federal emblem is only to be used by the UAE President and Prime Minister.

Federal Colour Palette

Gold

Pantone 8960 C
R 182 | G 138 | B 53
C 17 | M 38 | Y 83 | K 22

Red

Pantone 186 C
R 200 | G 16 | B 46
C 00 | M 100 | Y 85 | K 06

Green

Pantone 348 C
R 0 | G 132 | B 61
C 96 | M 02 | Y 100 | K 12

Black

Pantone Black C
R 0 | G 0 | B 0
C 10 | M 10 | Y 10 | K 100

Logo-Emblem Pairing

  • The federal emblem is always placed to the right of the council’s logo
  • The distance between the federal emblem and council ’s logo must be at least equal to the emblem’s height (x).
  • The ratio of the height of the council’s committee’s logo to the height of the federal emblem is equal to 3:7.

Clear Space

Alignment and Minimum Size

Always align the logo and emblem to the header margins, with the council logo on the left and the emblem on the right. The minimum size the emblem can be is 1.2 cm wide.

Federal Emblem Misuse

It is always best to use the federal emblem as it is, without any manipulation or modification.

Do not use the federal emblem on its own without the council’s logo. The UAE federal emblem on its own may only be used by the president and prime minister.

Do not use the federal emblem on its own without the committee logo. The UAE federal emblem on its own may only be used by the president and prime minister.

Avoid using the federal emblem on images, photos and videos.

Do not use any of the federal emblem or any of its elements to create new graphics such as patterns or new marks.

Do not change the logo-emblem pairing alignment.

When resizing the logo, always resize the emblem as well in order to maintain the composition and proportions of the logo-emblem pairing.

Do not recolour the emblem or use the single-colour logo against a white background.

Do not place the emblem above or below the council’s wordmark logo.

Typography

Primary Typeface

Univers is used on digital materials, publications, reports and advertising (in both Arabic and English). Download fonts here.

Univers Next Arabic Light

Univers Next Arabic Regular

Univers Next Arabic Bold

Keep in mind...

Always use Arabic numerals (keyboard English) to display numbers in both languages.

Application Examples

Formal Pairing

Cronos Pro (Latin) and GE Alma (Arabic) are paired together in federal wordmarks and on official stationery such as business cards, stamps and document footers.

Standard Font Pairing

Cronos Pro Semibold

GE Alma Medium

Bold Font Pairing

Cronos Pro Bold

GE Alma Black

Tip!

Use Arial as an alternative font for Univers, Cronos Pro or GE Alma when needed.

Typography Principles

Hierarchy

Body Text

Leading

Alignment

Colours

Primary Palette

The UAE government’s visual identity utilizes a lot of white space (60% or more). Silver and Iron occupy around 15% of the design space each, and gold around 5%.

White

R 225 | G 225 | B 225
C 00 | M 00 | Y 00 | K 00

Silver

Pantone 877 C
R 198 | G 198 | B 198
C 00 | M 00 | Y 00 | K 30

Iron

Pantone Cool Gray C
R 65 | G 64 | B 66
C 00 | M 00 | Y 00 | K 90

Gold

Pantone 8960 C
R 198 | G 198 | B 198
C 17 | M 38 | Y 83 | K 22

Secondary Palettes

Sapphire Blue

UAE Red

UAE Black and UAE Green

Stationery

Overview

Letterhead

  • Arabic: GE Alma light 9 pt
  • English: Cronos Pro Regular 7 pt
  • Only use Arabic numerals (keyboard English)
  • Website: Cronos Pro Bold 7 pt

Keep in mind...

You can use letterheads as the foundation for various applications, including reports and forms. For continuation pages, simply use the letterhead without the footer.

Powerpoint And Presentations

  • The federal emblem may only be used on the cover page.
  • The council’s logo must not be used on inner slides.
  • Include social media handles on the last page.

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