Visual Identity Guidelines

Temporary Councils


Temporary Council Logo Structure

Council Name

  • The council’s name is set in both Arabic and English.
  • The Arabic name is set on the first line; English is on the second.
  • The line spacing between the two lines is equal to one U character (in Cronos Pro).
  • The width of the coouncil’s name in Arabic is equal to that in English; use kashidas as necessary.


  • The committee’s name in Arabic is set in the AXT Manal typeface.
  • The committee’s name in English is set in the Cronos Pro typeface in all caps.


  • The wordmark is set in gold for both languages. Learn more about colours here.

Keep in mind...

All temporary federal council logos must first be approved by the UAE Government Media Office: [email protected].

Pairing With the Federal Emblem

يمكن للمجالس الاتحادية المؤقتة ربط هويتها بحكومة الإمارات العربية المتحدة من خلال ربط شعاراتها بشعار الدولة.

  • The Falcon: Watchful, prepared and firmly grounded, the falcon embodies our strength and unity in the present, our pride in our past, and our agility to soar high into the future.
  • The Seven Stars: The seven stars represent the seven Emirates, united around the UAE flag and linked together as one by an unbreakable ring.
  • Calligraphy: The “United Arab Emirates” is etched on a red banner, weaving together the richness of our heritage and the elegance of our progress.

Federal Colour Palette


Pantone 8960 C
R 182 | G 138 | B 53
C 17 | M 38 | Y 83 | K 22


Pantone 186 C
R 200 | G 16 | B 46
C 00 | M 100 | Y 85 | K 06


Pantone 348 C
R 0 | G 132 | B 61
C 96 | M 02 | Y 100 | K 12


Pantone Black C
R 0 | G 0 | B 0
C 10 | M 10 | Y 10 | K 100

Logo-Emblem Pairing

  • The federal emblem is always placed to the right of the council’s logo
  • The distance between the federal emblem and council ’s logo must be at least equal to the emblem’s height (x).
  • The ratio of the height of the council’s committee’s logo to the height of the federal emblem is equal to 3:7.

Clear Space

يجب إبقاء حد أدنى من المساحة الفارغة حول التصميم، وبواقع ⅓ ارتفاع شعار الدولة من جميع الجوانب.

Alignment and Minimum Size

يجب دائماً محاذاة شعار المجلس وشعار الدولة مع هوامش رؤوس الصفحات، مع وضع شعار المجلس على اليسار وشعار الدولة على اليمين. الحد الأدنى الذي يمكن أن يصل إليه عرض شعار الدولة هو 1.2 سم.

Federal Emblem Misuse

It is always best to use the federal emblem as it is, without any manipulation or modification.

Do not use the federal emblem on its own without the council’s logo. The UAE federal emblem on its own may only be used by the president and prime minister.

Do not use the federal emblem on its own without the committee logo. The UAE federal emblem on its own may only be used by the president and prime minister.

Avoid using the federal emblem on images, photos and videos.

Do not use any of the federal emblem or any of its elements to create new graphics such as patterns or new marks.

Do not change the logo-emblem pairing alignment.

When resizing the logo, always resize the emblem as well in order to maintain the composition and proportions of the logo-emblem pairing.

Do not recolour the emblem or use the single-colour logo against a white background.

Do not place the emblem above or below the council’s wordmark logo.


Primary Typeface

يُستخدم "Univers" في المواد والمنشورات والتقارير والإعلانات الرقمية (باللغتين العربية والإنجليزية)،يمكن تنزيل الخطوط من هنا.

Univers Next Arabic Light

Univers Next Arabic Regular

Univers Next Arabic Bold

Keep in mind...

Always use Arabic numerals (keyboard English) to display numbers in both languages.

Application Examples

Formal Pairing

Cronos Pro (Latin) and AXT Manal (Arabic) are paired together in federal wordmarks and on official stationery such as business cards, stamps and document footers.

Standard Font Pairing

Cronos Pro Semibold

AXT Manal Bold

Bold Font Pairing

Cronos Pro Bold

AXT Manal Black


Use Arial as an alternative font for Univers, Cronos Pro or AXT Manal when needed.

Typography Principles


Body Text




Primary Palette

The UAE government’s visual identity utilizes a lot of white space (60% or more). Silver and Iron occupy around 15% of the design space each, and gold around 5%.


R 225 | G 225 | B 225
C 00 | M 00 | Y 00 | K 00


Pantone 877 C
R 198 | G 198 | B 198
C 00 | M 00 | Y 00 | K 30


Pantone Cool Gray C
R 65 | G 64 | B 66
C 00 | M 00 | Y 00 | K 90


Pantone 8960 C
R 198 | G 198 | B 198
C 17 | M 38 | Y 83 | K 22

Secondary Palettes

Sapphire Blue


UAE Black and UAE Green




  • Arabic: AXT Manal Regular 30 pt.
  • English: Cronos Pro Regular 11 pt.
  • Arabic and English text are aligned to the same baseline.
  • Always use Arabic numerals (keyboard English) for both languages.
  • Website: Cronos Pro Bold 11 pt.

Keep in mind...

You can use letterheads as the foundation for various applications, including reports and forms. For continuation pages, simply use the letterhead without the footer.

Powerpoint And Presentations

Entities are encouraged to design presentations to suit their communication needs.

  • The federal emblem may only be used on the cover page.
  • The council’s logo must not be used on inner slides.
  • Include social media handles on the last page.

Link Copied