The winged logo—with the Arabic and English wordmarks on either side of the emblem—is the preferred composition.
Consider which logo arrangement works best for your design. The idea is to maximize the logo’s impact and legibility, while maintaining harmony with its surrounding.
4-colour offset (CMYK, Pantone)
4-colour Pantone Flat
Blind emboss or deboss
Gold foil stamping
Etching
Etching or emboss
Gold foil stamping
3D gold with metallic finish
Etching or emboss
4-colour stitching
The logo scales up or down according to where it appears, but the federal emblem must not never be smaller than 1.2 cm wide.
Univers is used on digital materials, publications, reports and advertising (in both Arabic and English). Download fonts here.
Always use Arabic numerals (keyboard English) to display numbers in both languages.
Cronos Pro (Latin) and AXT Manal (Arabic) are paired together in federal wordmarks and on official stationery such as business cards, stamps and document footers.
Use Arial as an alternative font for Univers, Cronos Pro or AXT Manal when needed.
When used appropriately, colour is one of the most efficient ways to distinguish the UAE government brand and deliver a consistent image.
R 225 | G 225 | B 225
C 00 | M 00 | Y 00 | K 00
Pantone 877 C
R 198 | G 198 | B 198
C 00 | M 00 | Y 00 | K 30
Pantone Cool Gray C
R 65 | G 64 | B 66
C 00 | M 00 | Y 00 | K 90
Pantone 8960 C
R 182 | G 138 | B 53
C 17 | M 38 | Y 83 | K 22
Additional colours may be introduced to support the design in subtle ways, like bringing focus to design elements such as buttons or highlights. Remember to use only one of the three colour palettes—never mix! Primary Colour Palette | Secondary Palettes.
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The Cabinet logo is used on ministers of state business cards and email signatures; the Cabinet logo may not be used in any other cases.
Official letterheads may be used to produce official letters, reports and forms
Use the same footer text on envelopes as letterheads.
You may add a confidentiality strip on the flap of the envelope when needed
You can use letterheads as the foundation for various applications, including reports and forms. For continuation pages, simply use the letterhead without the footer.
Desktop
Mobile
Disclaimer
Email signatures are always bilingual, using the font Arial for both body text and signatures in both languages.
Paper Stock: FEDRIGONI, CONSTELLATION SNOW E/E 33 Raster
Ministers of state must create national programs and strategies to communicate with external audiences about their initiatives and activities.
Independent logos may be created for programs/strategies—as long as they adhere to these basic guidelines. All logos must be approved by the UAE Government Media Office.
Wordmark
Must be bilingual, with the name of the program in Arabic on the first line, English on the second. Both lines must be equal in width; use kashidas as necessary.
Logo Mark
Always placed to the right of the wordmark.
If your entity’s business needs do not align with this logo structure, consult the UAE Government Media Office at gov.brand@gmo.gov.ae.
National programs and strategies can associate their brands with the UAE government by pairing their logos with the federal emblem.
Pantone 8960 C
R 182 | G 138 | B 53
C 17 | M 38 | Y 83 | K 22
Pantone 186 C
R 200 | G 16 | B 46
C 00 | M 100 | Y 85 | K 06
Pantone 348 C
R 0 | G 132 | B 61
C 96 | M 02 | Y 100 | K 12
Pantone Black C
R 0 | G 0 | B 0
C 10 | M 10 | Y 10 | K 100
These are items where national programs and strategies must use the UAE federal emblem and must be produced exactly as specified in these guidelines, including paper specifications.
These are items where national programs and strategies are prohibited from using the federal emblem.
Do not pair the vertical logo arrangement with the UAE federal emblem—only horizontal.
As a general rule, the minimum clear space around the pairing lockup on all sides is equal to ⅓ the federal emblem’s height.
The logo and emblem are always aligned to the header margins, with the program/strategy logo on the left and the federal emblem on the right. The minimum size the emblem can be is 1.2 cm wide.
When choosing the most appropriate logo treatment on different backgrounds, always aim for maximum contrast for maximum visibility, legibility and impact.
Always use the full-colour logo and federal emblem.
Use the logo and federal emblem in white.
Use the logo and federal emblem in black.
Avoid placing the federal emblem on images.
It is always best to use the federal emblem as it is, without any manipulation or modification.
When several government entities are co-branding, the logos are displayed in silver (except ministries and local governments) to provide a sense of cohesion among the entities, in addition to reducing visual clutter.
When several government entities appear together, they do so in this specific order.
Keep logo alignments as consistent as possible. Logos should be similar in size and colour treatment, and should all be in either vertical or horizontal arrangements—not a mix of both.
Aligned to the middle of the supporting logos; placed to the left if the design is in English, to the right if in Arabic.
Centered above the supporting logos. This arrangement is most suited for bilingual layouts.
Above the supporting logos, aligned to the left if the layout is in English, to the right if it is in Arabic.
Recommended Endorsement Lines
The federal emblem may only be used in the main header when the entity is the leading/host brand. Supporting entity logos are placed in the footer with the appropriate endorsement line.
When co-branding with a partner—as opposed to co-branding with a supporting entity or sponsor—the program/strategy uses its own logo only and drops the logo-emblem pairing.
When a program/strategy supports another brand, place the logo either in the top-right opposite the main brand’s logo; or at the bottom-left, aligned to the main brand’s logo at the margin.
You can use letterheads as the foundation for various applications, including reports and forms. For continuation pages, simply use the letterhead without the footer.
A3 Size
A4 Size
National programs and strategies may use their own brand identities to brand service vehicles, and must not use the federal emblem for vehicle branding.
Paper Stock: FEDRIGONI, CONSTELLATION SNOW E/E 33 Raster
Every entity’s website should cater to its own requirements in terms of content. However, what all authority websites have in common are the proper logo-emblem pairing treatment and three essential components.
Contains the logo-emblem pairing, flushed to the margins. The emblem’s minimum width is 75 px, and the minimum clear space around the logo and the emblem is 68 px from all sides.
Displays relevant authority content, such as the latest news. This component may be a slider, a media wall or any other appropriate design solution, according to the authority’s needs
Includes contact information and other relevant links, such as the terms of use, privacy policy, careers, social media links or copyrights.
The standard font for is Univers Next.
The logo may be used in videos to indicate the entity’s ownership or endorsement. As a rule, the logo (with the logomark) only appears in video outros and never over video footage. A watermark may be used for the duration of the video; using the full entity name in Arabic and the abbreviated name in English under it, positioned in the top-right corner of the video.
In co-branding situations, logos may only appear in the outro of the video, following the Co-Branding guidelines.
Use a step-and-repeat pattern for media wall backdrops at events and exhibitions, ensuring sufficient clear space around the logos.
The logo-emblem pairing is placed prominently and without repetition. The logo-emblem pairing may also be displayed digitally on a screen.
The first page of an agreement is always printed on the official letterhead, with the subsequent pages printed on continuation sheets. Co-branding on a signing agreement is not allowed. Each party signing the agreement will have an agreement prepared with their own official logo.
MOU signing designs follow the co-branding guidelines, so a program uses its own logo without pairing with the federal emblem.
Entities use their own brands on gifts and giveaways, without using the federal emblem.
Social Media
In the profile section, include the program/strategy’s name in Arabic and English along with a link to the entity’s website.
Display picture: Full-colour logomark, centred on a white background with sufficient clear space around it.
Do not use the federal emblem as a display picture on any digital platform.
Use the wordmark on posts instead of the logo.
Do not use the federal emblem on social media posts.